1、 Company Overview

Tongling  Rely Technology Co ., Ltd. was established in March 2010 with a registered capital of 80 million yuan, which is a holding subsidiary of CECEP Yangtze River Industrial Environmental Management Co., Ltd., and is a R&D and production enterprise integrating production, sales, scientific research and technical services. The company is located in the south section of Tongguan Avenue (No. 868), Tongling City, Anhui Province, with total assets of about 350 million yuan, covering an area of about 145,500 square meters and an annual production capacity of 60,000 tons.   The company's business scope: R&D, production and sales of Iron oxide pigments. The main products are Iron oxide black, Iron oxide yellow, Iron oxide red, Iron oxide brown and Iron oxide orange, etc., which are widely used in ink, papermaking, plastic and other industries. The product has good dispersibility, oxidation resistance, strong hiding power and other characteristics, and has been well received and favored by domestic customers for many years. The company attaches great importance to the construction of standardization, and promotes the production, operation, management, brand building and technological innovation of the enterprise with a standardized management model. The company has successively won the "China's Top Ten Paint Brand Pigment and Filler Famous Brand", "Anhui Famous Trademark", "Anhui Famous Brand Product", "Anhui Quality Award", "Anhui High-tech Enterprise", "Provincial Innovative Pilot Enterprise", "Anhui Specialized and New Champion Enterprise", "Provincial Digital Workshop", "Anhui Enterprise Technology Center", "Anhui Engineering Technology Research Center", "Provincial Resource Comprehensive Utilization Enterprise", "Provincial Labor Race Unit", "Tongling Contract-abiding and Trustworthy Unit", " Tongling Strategic Emerging Enterprise", "Tongling Hope Project Little Giant Enterprise", "Tongling Science and Technology Little Giant", "Safety Production Standardization Level 3 Enterprise", "Top 50 Local Enterprises in Tongling City, Top 30 Taxpayers", "Ten Million Yuan Taxpayer Enterprises", "Tongling Famous Trademark", "Top 10 Industrial Enterprises in Tongguan District", "Tongguanshan District Mayor Quality Award" and other honors.

2、 Product Quality

The company has always regarded product quality as the life of the enterprise, implemented the total quality management model, and passed the ISO certification of the enterprise and the TFS International Chemical Alliance certification.  The company strictly follows the requirements of the system, and strictly inspects every link from raw materials to finished products to ensure that the product quality meets the standards; The company strictly abides by the commercial contract and delivers the products on time, in quantity and with good quality; Each batch of products is marked with user information for easy identification; After the product is delivered to the customer, we will follow up and collect feedback until the customer is satisfied.  The company has built a set of scientific production management system to meet the needs of large-scale specialized production of enterprises, vigorously promote the informatization of product manufacturing and enterprise management, and realize the resource sharing on the information platform from raw material procurement, production management, financial management, cost control, warehousing to sales.  At the same time of introducing international equipment, the company comprehensively deepens the "6S" management to ensure a high degree of unity between automatic control production and perfect details of terminal testing.

3、 Brand building

In the era of brand competition, the brand reflects the quality of the enterprise, the quality of the product and the sense of responsibility and credibility to consumers, and is one of the intangible assets that reflect the value of the enterprise. Rely company deeply understands that brand building is the focus of enhancing the core competitiveness of enterprises, always adheres to brand identity as the core, implements a strong brand building investment strategy, creates sustainable development advantages in market competition, and has achieved good benefits in both popularity and reputation. The company has established the quality management policy of "excellence, creating a Ruilai brand", and pursues product quality and service quality. Focusing on the strategic requirements of industrial upgrading and sustainable development, we will promote the production, operation, management, brand building and technological innovation of enterprises with standardized management models. Establish a "three-standard integrated management system", in the field of quality, safety and environmental management, with GB/T19001-2016 quality management, GB/T45001-2020 occupational health and safety management, GB/T24001-2016 environmental management standard requirements as the core, integrate other management methods and requirements, realize product quality control as the main line, optimize resource structure, improve efficiency and effectiveness, and continue to pursue excellence. Under the establishment and operation of the three-standard integrated management system, the intellectual property management system and the integration of industrialization and industrialization management system, the work has been gradually systematized, procedural and standardized, the environmental factors and hazards have been effectively controlled, the working environment has been further improved, the disposal of hazardous waste has been further standardized, the quality, environment and occupational health and safety management policies and objectives have been implemented, and the management level has been gradually improved. In recent years, the company has increased investment year by year, not only through television, newspapers, networks and other media to carry out advertising, strengthen the promotion efforts, but also take the initiative to invite and receive new and old customers from all over the country every year, communicate and negotiate on relevant information and business, not only collect the opinions of merchants on product quality and after-sales service, but also feedback the further requirements of the economic market to enhance the brand of Rely Reliance.

4、 Technological innovation

Since 2011, the company has established an enterprise technology center, invested a lot of scientific research funds for the purchase of testing instruments and core technology research and development, equipped with domestic equipment, and introduced a number of middle and senior technical personnel and college graduates. Up to now, a total of 92 invention patents, 65 utility model patents, 20 invention patents have been authorized, and 35 utility model patents have been authorized. "Research and Application of Key Technologies for the Production of Iron Oxide Yellow by New Liquid Phase Method" passed the appraisal of scientific and technological achievements in Anhui Province in 2015, and the technical level is domestic, and the "Key Technology for Efficient Integrated Production of Environmentally Friendly Iron-based Pigments" won the second prize of Anhui Science and Technology, and the "Key Technology for Efficient Integrated Production of Resource Recycling Iron Oxide Series Products" won the 2020-2021 Inorganic Chemical Science and Technology Award - Science and Technology Progress Award of the National Inorganic Salt Information Center, and the Key Technology for the Efficient and Integrated Production of Resource Recycling Iron Oxide Series Products Won the third prize of scientific and technological progress of the Chemical and Engineering Society of China in 2022.  The company is committed to the research and development of new products around the strategic requirements of industrial upgrading and sustainable development. By adjusting the product structure, the competitiveness of the enterprise has been enhanced.

5、 Market expansion

In terms of marketing, in order to occupy a larger market share, the company has carried out a series of innovations, such as the introduction of a customer relationship management system in combination with the actual operation, and enjoy effective information with customers; Carry out internal sales evaluation and other incentive measures to effectively improve the business level of salesmen, effectively promote marketing, and improve the company's visibility and reputation.Since its establishment, the company has not only organized a group to participate in every well-known domestic pigment exhibition in Beijing, Shanghai, Guangzhou, etc., but also increased the development of foreign markets and participated in large-scale international exhibitions for many times. It has participated in the Asia-Pacific Coatings Exhibition in Jakarta, Indonesia, and the European Coatings Exhibition in Nuremberg, Germany, demonstrating the company's strength. The scale of the exhibition has also increased year by year, and the form of the exhibition has changed from a simple sample display to a combination of demonstration and product on-site testing and technical exchanges, which has enhanced the influence of Rely brand in the international market while attracting foreign merchants, so as to expand foreign markets. In addition, the company regularly does a good job in the return visit of the quality of export products, and reviews the sales situation once a quarter to find out the regularity of the problem and solve it. Through the above work, we have initially mastered the sales rules of products in foreign markets, learned some essentials to make products go to the international market, and at the same time, we have also cultivated a group of experienced R&D and sales teams that can open up foreign markets.

6、 Talent development

The talent strategy of an enterprise is the key to whether an enterprise has the ability to innovate. Rely has always paid attention to cultivating a high-quality workforce and establishing a good corporate image, and attaches importance to harmonious labor relations and "people-oriented" in enterprise management. The company has created a good mechanism suitable for all kinds of talents to realize their potential. Through the form of "career retention, mechanism retention, emotional retention", respect for knowledge, respect for talents, and adhere to the discovery, training and use of talents as the foothold of the company's work. The company has more than 260 employees, since 2010, the company has increased the introduction and training of talents, not only the introduction of high-level top-notch talents, but also the cultivation of a group of practical talents who can take charge of themselves. Full trust and bold use, so that they can make a difference in their respective positions. The company is responsible for cultural construction, publicizing the group's cultural concept of "gathering bits and pieces, creating unlimited", and carrying out various forms of employee leisure activities in a planned manner. The chairman and general manager of the company personally grasp the introduction and training of talents, and talents continue to emerge in key positions such as enterprise management, scientific and technological research and development, and production line.

7、 Future outlook

  Feeling nostalgic for the past and opening the future, we will focus on the goal of "building a corporate brand", firmly establish the awareness of famous brands, actively adjust the thinking and development pattern, strengthen enterprise management, and make the iron oxide fine chemical industry more refined and stronger.